Apple products (iPads, iPhones, iPods) use the term APP STORE. Amazon.com launch
Apple products (iPads iPhones iPods) use the term APP STORE. Amazon.com launched an Appstore for viewing and downloading applications to Android devices (such as the Kindle Fire). Apple claimed that Amazons use of the word Appstore constituted false advertising and trademark infringement”that Amazons use of Appstore misled the public into thinking that Amazons Appstore is affiliated with Apple and offers the same content. A federal district court determined that consumers were not deceived by the two vendors use of the same term. There was no evidence that consumers understood app store to include specific qualities characteristics or attributes or were otherwise misled by the use of the term. 1. What is required to establish that an ad or the use of a certain term as in this case constitutes false advertising?2. Amazon filed a motion for summary judgment. Summary judgment is appropriate when there is no genuine dispute as to any material fact. What is a material fact? What indicates that a dispute over a material fact is genuine? 2 pages length . Use APA 6th edition formatting and use a minimum of 2 references.