Assignment OverviewUnit 2 Individual Project ASSIGNMENT DESCRIPTIONDeliverable L
Assignment OverviewUnit 2 Individual Project ASSIGNMENT DESCRIPTIONDeliverable Length: See assignment details OBJECTIVES Using the following case from Chapter 5 of your textbook write a paper of 800-1 000 words using APA style and at least 2 references (one of which should be the textbook). Assignment OverviewUnit 2 Individual Project ASSIGNMENT DESCRIPTIONDeliverable Length: See assignment details OBJECTIVES Using the following case from Chapter 5 of your textbook write a paper of 1 000 words or more using APA style and at least 2 references (one of which should be the textbook). ?? Seventh Edition Customer Service Skills for Success Robert W. Lucas Principal Robert W. Lucas Enterprises https://coloradotech.vitalsource.com/#/books/9781260157505/cfi/6/34!/4/2/emailprotected:0 Transportation This major airlinehad a rocky road at its start. Incorporated in 1967 it never actually started flying planes until June of 1971 because of lengthy legal challenges by other major airlines. When it finally started services between Dallas and Houston and Dallas and San Antonio it used three Boeing 737 aircraft and offered $20 one-way fares. Soon the company introduced a $10 night fare and several other attractive schemes. In 1973 it ended the year with its first profits since starting operations and began developing a loyal customer base. By the 1990s this airline had become well-established as a major passenger carrier with popular campaigns that focused on families such as the Family Fare. By 0 the company had moved up to number two onthis famous listand had expanded itsrewards program for customers. Beyond that as the decade progressed and https://blog.keenessays.com/2021/05/24/assignment-overviewunit-2-individual-projectassignment-descriptiondeliverable-l/ moved into the second decade of this century this airline instituted a number of other discount flight initiatives that encouraged air travel and expanded its customer reach. Assignment Details Answer the following questions in your paper: Based on what you read here and learned on the airlines Web site https://blog.keenessays.com/2021/05/24/assignment-overviewunit-2-individual-projectassignment-descriptiondeliverable-l/ what are the companys strengths related to customer service?Would you fly this airline if you have not already? Why or why not?As a current or potential customer of the airline what would you expect as a service experience from the airline?
