Based on the current position of your new division in the simulation and your go
Based on the current position of your new division in the simulation and your goals for coming quarters analyze market consumer data competitive data and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words address the following: Digital marketing strategies for your division: Discuss the decision to shift all or a portion of your divisions promotional budget in the simulation to digital marketing. Discuss the digital marketing strategies that will be used to promote organizational growth. Consider factors including B2B verses B2C considerations in digital media target market coverage exposure analytics and costs. Digital media impact: How would the addition of digital media options influence your divisions overall promotional plan? Consider the five elements of the promotion mix. Digital media types and options: Include examples of specific social media platforms blogs websites applications etc. and a justification for each based on your divisions goals. Use real-world data by researching the outlets/platforms reviewing media kits when available and citing available sources on exposure targeting options etc. Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your divisions goals? You are required to include both academic and professional references (e.g. data on analytics platform use data) to justify your plan.